54% of people believe there’s beer in Bud Light Seltzer (spoiler: there’s not).
To set the record straight, we used a visual metaphor that juxtaposes flavorful, colorful, bubbly hard seltzer against a desert of boring, brown, beer sameness.

CW: Evan Barkoff
CD: Mike Kelley
Designer: Robyn Makinson
Director: Andrew Donoho
VFX: Prepost 3D
Music: “Colors” Black Pumas

The bubbles became a valuable brand asset across all channels, and we created vibrant flavor worlds inspired by each Bud Light Seltzer can.

The Clear Can

To help combat the beer misconception, we created a visual of clear can that became a brand asset used in TV, digital, social, OOH, truck wraps, packaging, and even was physically produced as a giveaway at Lollapalooza.