When Papa Johns came to us for a rebrand, we knew we had to go big.
We couldn’t show just any delicious pizza ad - we had to go deep into our limbic brains and bring to life pizza craving.

We wrote and produced a Papa Johns original soundtrack, and hired the legendary Big Boi to lay down the vocals.
Then we partnered with award winning music video director Dave Meyers to visualize what happens to your brain when the Papa Johns craving strikes.

Director: Dave Meyers
Rapper: Big Boi
Writer: Page Jensen-Slattengren
CD: Mik Manulik

Along with the launch spots, we created a new visual language for the Papa Johns brand that highlights macro photography,
graphic type treatments and created an entirely new brand typeface called Pappy.
Designer: Robyn Makinson

Our song went worldwide when we worked with Spanish, Korean and Mandarin rappers to translate the lyrics for the international markets.